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SEAN C. PHILLIPS

Experienced and creative leader who excels at

strategic branding, planning and campaign execution.

seanphillips0064@gmail.com

SEAN C. PHILLIPS

Experienced and creative leader who excels at

strategic branding, planning and campaign execution.

seanphillips0064@gmail.com

About Sean Phillips

Experienced and creative leader who excels at strategic branding, planning and campaign execution.

· Achieved career success as both independent creator/implementer and leader of 10+ teams of self-hired and established professionals, serving as supervisor, trainer, and mentor.

Expert networking skills, leading to strong relationship building, collaboration, and problem-solving.

· Possess an extensive, well-established network of professionals across multiple industries.

· Developed and leveraged relationships with media contacts to secure 400+ on-camera interviews.

Multi-industry award-winning marketing professional who delivers impactful results and analytics.

· Achieved 37% sales growth at West County Center over five years, average 7% per year through 2023.

· Led marketing for West County Center, growing to #1 highest trafficked mall in St. Louis by 2023.

· Spearheaded the successful, industry award-winning grand opening of West County Center.

Areas of expertise, skills, and core competencies include:

Brand Maker and Manager | Creative Developer | Dynamic Content Creator and Writer

Cross-Platform Marketing: Digital, Social, Email, Text | PR and Media Expert Spokesperson

senior/regional director-marketing

CBL Properties / west county center

October 2007-October 2024

Developed and implemented grand opening of West County Center (Des Peres, MO), including the establishment of the mall’s voice and positioning in the St. Louis market as the “face” of the mall.
- Received International Council of Shopping Centers (ICSC) MAXI Award for Grand Opening.
Designed and led comprehensive marketing programs for 33 Malls in 25 metropolitan areas.
- Received five additional ICSC MAXI Awards for multi-market programs, including one for Cause Marketing, two for Public Relations, and two for Retailer Development.
- Received both Regional and National ICSC Foundation Awards (2012).
Managed implementation of $4M annual marketing budget, agency oversight and media buying.
Produced state-of-the-art strategic positioning and messaging for each mall; traditional, social, and digital media marketing, public relations and experiential strategy and activation.
Developed all creative from concept to execution including video, static and digital elements.
Served as media spokesperson for malls across all media platforms in multiple metropolitan areas, and proactively pitched media contacts for coverage/interviews, generating $7M annual publicity value.
- Google “Sean Phillips St. Louis Mo” to view past television interviews.
Led core marketing disciplines within the region – creative solutions, data + analytics, digital marketing and dedicated marketing strategy via a team of 10 marketing professionals.

associate regional marketing director

Westfield corp. / west county center

Led and developed comprehensive marketing programs for 6 malls in the St. Louis market.
Managed the launch of the Westfield brand in the St. Louis market through multi-disciplinary strategies, including agency oversight and media buying, sponsorships and experiential activations.
- Brand awareness in the St. Louis market increased from 30% to 80% in four years.
Served a media spokesperson for malls in the St. Louis market across all media platforms, generating over $1M annual publicity value.
Monitored and provided feedback on marketing efforts of 5 marketing professionals.

SEAN C. PHILLIPS

SEAN C. PHILLIPS

About Sean Phillips

senior/regional director-marketing

CBL Properties / west county center

associate regional marketing director

Westfield corp. / west county center

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